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Leverage the power of email plus social: Today, one in every nine people on earth is a Facebook user, Twitter generates an average of 190 million tweets per day and more than 107 trillion emails were sent last year. If you’re not engaging customers via social as well as email, you’re not reaching your audience where they live, work and play.
Cross-channel marketing pulls it all together: This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense, and outlines tips and techniques for aligning Email, Twitter and Facebook to deliver value and drive measurable revenue growth.
Learn how: • Starting with a simple subject line can launch a powerful 3-pronged campaign • Luxury appliance retailer, Dacor, grew their list 3X via social promotions • Apparel retailer, Joy the Store, grew revenue 5x via segmentation and social • You can get from the starting line to the bottom line: list growth, brand awareness and increased revenue